Consolidate the "soft power" of the scenic spot and boost the creation of 5A

  • 发布时间:2022-07-07
  • 作者:Guifeng Mountain Scenic spot
  • 浏览:389

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According to the Document "Quality Assessment and Classification of Tourist Attractions", the soft power of 5A scenic spots mainly includes four aspects:


01 Resource Attraction

Through mining and packaging, the introduction and grafting of new products and new culture, the tourism resources are brightened and freshened to increase the attraction of resources. For example, the digitalization, performing arts and IP of tourism resources.


02 Market Influence

In the era of national marketing, to enhance market influence, "two micro and one shake" is the main camp; Incubation of new media matrix, links of online marketing channels, advertising, offline festivals and events are all common marketing means.


03Visitor volume in 2003

In addition to individual travelers, the growth in annual visitors also comes from partnerships with travel agencies, distributors, schools, labor unions and other organizations. Cooperation with travel agencies and distributors focuses on cooperation mode; Partnerships with schools, unions and others focus on tailoring products to people.


04Sample survey of tourists

There are four key points to improve satisfaction: first, comfortable service, second, clean environment, third, convenient facilities and fourth, timely feedback.

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Create 5A Work together and do a good job of self-inspection


Due to weather reasons, guofeng Mountain scenic park temporarily closed. In order to comprehensively promote the 5A creation and promotion of Guifeng Mountain scenic spot, improve the level of operation and management, and strengthen the standardization and standardized services, the scenic spot is in full swing to carry out "self-inspection and self-inspection work" and "offline training activities", no shutdown, no suspension of school!


Targeted to each department actual job category, responsibilities, processes such as content for physical field, strengthen staff post business ability, business level, business skills training and promotion, to further strengthen guifeng mountain scenic area soft environment construction, using the "idle" down space and time, improve the staff's business ability and service level.


[High standards, item by item self-test]

The self-inspection work of Guifeng Mountain scenic spot is carried out according to the national standard of "Classification and evaluation of tourist scenic spot quality Grade", which is stricter than the standard and higher than the standard! The inspection covers infrastructure, service facilities, management level, service quality, tourism safety, toilet revolution, environmental sanitation and other aspects.


[Insufficient questioning and implementation]

Guifeng Mountain scenic spot staff actively find problems, carefully think about solutions, timely feedback, the formation of an effective mechanism of "ask must check, if there is a mistake, correct", do not let the problem exposed to tourists; And to create a self-assessment mechanism, in the periodic summary to find problems, analysis of problems.


[Self-examination and self-correction, democratic evaluation]

The guifeng Mountain scenic spot comprehensively adopts the combination of internal self-inspection, external recruitment and unannounced visits, etc., to deal with the minor problems in the creation of early detection and timely intervention in the bud.


Tour the new Guifeng Mountain


Low price major credit

Ticket + scenic ticket 55 YUAN/person/time (Starting from June 1, the adult ticket price of the scenic spot will be adjusted from 110 yuan/person/time to 70 yuan/person/time. Not only that, the scenic spot continues to implement half-price discount, door-to-door ticket window price according to 35 yuan/person · time sales, scenic delivery according to 20 yuan/person · time sales. Date: June 1, 2022 - December 31, 2022


Buy a one-way return trip

Ropeway 60 yuan/person · time (buy one way to enjoy the round trip). (Ropeway original price 60 yuan/person · time, round trip 100 yuan/person · time). Date: May 11th -- December 31st, 2022.


Free admission with a package

All those who purchase the scenic Spot Gugu Experience project package ticket + Scenic pay ticket (158 YUAN/person · time) at the ticket office of the south and north gate are free of admission. Date: June 1, 2022 - December 31, 2022


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