On April 18, 2025, the final of the "Brand-new Guifeng Mountain Fun as a Recommender" - the second cultural and Tourism Recommender recruitment event, hosted by Guifeng Mountain Scenic Area, came to a successful conclusion. After the online voting in the preliminary round and the fierce competition on the spot in the final round, three outstanding contestants stood out and were officially appointed as the cultural and tourism recommenders of Guifeng Mountain Scenic Area. In the future, they will inject new vitality into the brand promotion of the scenic area.

The online fermentation has ignited the hot topics of cultural and tourism promotion

To further enhance the brand effect of Guifeng Mountain Scenic Area after its promotion to a national 5A-level scenic area, adhering to the principle of shaping tourism with culture and highlighting culture through tourism, and continuously expanding the influence of the new media matrix, to build Guifeng Mountain into a well-known tourist destination, on April 1st, Dabie Mountain Company officially launched the recruitment of the second batch of cultural and tourism recommenders. Through the company's official website and public account, In addition, recruitment announcements were released to the public on all-media platforms such as Douyin and Xiaohongshu. Since the launch of the event, it has received extensive attention from the Jiaotou Group and numerous travel enthusiasts and online influencers across the country. A total of 21 contestants from both within and outside the group signed up for the competition, covering various fields including self-media workers, photography enthusiasts, and cultural and tourism practitioners. Even there are "Internet influencers" with hundreds of thousands of followers, and the "Second batch of Guifeng Mountain Cultural Tourism Recommenders" has become a hot topic on the Internet at that time.

Promoting the integrated development of culture and tourism through competitions and publicity

"Your vote will determine who represents Guifeng Mountain!" " To further align with the current characteristics of cultural and tourism promotion, where new media forms such as short videos and live streaming have become important channels for cultural and tourism promotion, in the preliminary round of this recommendation officer competition, the contestants created short videos with the theme of Guifeng Mountain and competed on the official voting platform. The contestants focused on topics such as "I am the Spokesperson for Guifeng Mountain", "The Second Guifeng Mountain Cultural and Tourism Recommendation Officer", and "Exploring the Topic of Guifeng Mountain". Through intuitive, vivid and easily accessible short video formats, the natural beauty of Guifeng Mountain was recorded with the camera, and its cultural charm was spread with creativity. With "small screens", "big traffic" was driven, and "small stories" demonstrated "big sentiments". The 21 entries received over 60 million views across all online platforms, and more than 10,000 netizens participated in the voting. Eventually, 10 contestants stood out. Advancing to the offline finals has achieved the effect of promoting and attracting followers as well as customer acquisition and traffic diversion.

The innovation matrix activates the momentum of cultural and tourism consumption

This final round innovates the competition format, focusing on the practical test of the personal abilities of cultural and tourism recommenders in live-streaming sales, cultural promotion, and creative expression on new media. The top 10 contestants are divided into the "live-streaming group" and the "video group" to compete fiercely. The contestants of the live streaming group wore traditional Hanfu and conducted a 60-minute real-time live stream at the designated points in the scenic area to promote the scenic area and its characteristic products. The cumulative number of online viewers in the contestants' live streaming rooms at the final site exceeded 15,000. The contestants in the video group carried out creative shooting around the natural scenery and cultural heritage of Guifeng Mountain. The video content received over 50,000 views. The two groups of contestants presented the beauty of the rhododendron sea and the charm of the mountains, waters and culture of Guifeng Mountain Scenic Area in a three-dimensional way through pictures, texts, short videos and live streaming, which helped promote the brand of the scenic area and further expand the influence of Guifeng Mountain. After a comprehensive assessment of the live streaming data and video quality, and in combination with professional review opinions, Zheng Dian, Cheng Siyuan and Pan Zhi were awarded the title of the second batch of cultural and tourism recommenders of Guifeng Mountain Scenic Area and officially signed the contract.

The second cultural and tourism recommender of Guifeng Mountain Scenic Area

Zheng Dian (Video Team)

The second cultural and tourism recommender of Guifeng Mountain Scenic Area

Cheng Siyuan (Video Team)

The second cultural and tourism recommender of Guifeng Mountain Scenic Area

Pan Zhi (Live Streaming Team)

This recruitment event for recommenders, through the innovative form of "culture and tourism + new media", fully demonstrated the natural and cultural resources of the scenic area. At the same time, with the creativity and communication power of the contestants, it effectively enhanced the brand influence. In the future, the scenic area will continue to be committed to promoting culture and tourism, exploring more new paths for the integration of culture and tourism, and converting online traffic into visitor retention and economic benefits.