Taking school enterprise cooperation as an opportunity to enhance the soft power of scenic spots

  • 发布时间:2021-04-10
  • 作者:Guifeng mountain scenic spot
  • 浏览:75


Pass civilization with smile, make the scenic area harmonious and warm. Guifeng mountain scenic spot has been creating the acceleration of "both hard and soft" on the road of establishing the 5A demonstration scenic spot. In order to fully prepare for the tide of the peak season of flower appreciation, continuously strengthen the service awareness of the staff, and improve the service quality of the scenic spot, Guifeng mountain scenic spot establishes an internship base in the scenic spot according to the development strategic objectives, and cooperates with university enterprises to implement the policy of "university talents entering the scenic spot", combines theory with practice, and is determined to build Guifeng mountain scenic spot into a "boutique scenic spot, first-class service" scenic spot.



The good natural ecological environment and strong historical and cultural heritage of Guifeng mountain provide a unique natural advantage for the scenic spot to create a 5A level tourist area. However, to promote the establishment of 5A model scenic spots, we need not only innate natural advantages, but also tourism professionals. Guifeng mountain scenic area provides much-needed knowledge, technology and talent support for the tourism development of the scenic area through the establishment of practice base, the introduction of university teachers and students, the selection of industry-related colleges and universities and the establishment of long-term cooperation. A group of college students from railway transportation service, hotel management, tourism management and other majors are introduced. In the process of practice and training in scenic spots, they can combine the professional service theoretical knowledge they have learned with the existing resources in scenic spots, enhance the awareness of tourism service through practice, improve the overall quality and post skills, so as to further improve the tourism service products in scenic spots Quality.



For the policy of introducing interns in Colleges and universities, Guifeng mountain scenic area specially arranges all staff and interns to carry out a five-day pre job training of Guifeng Mountain Scenic Area 2021 staff training meeting. On April 8, Professor Li Yan of central China Normal University explained the theory and practical operation of service etiquette; on April 9, professors Hu Yanhua and Huang Xiang of central China Normal University gave lectures on tour guide knowledge and modern management of 5A scenic spot; on April 10, the director of operation and security of scenic spot gave training on fire safety; on April 11, the director of Tourist Service Center explained in detail the product knowledge and operation process of each post; on April 12, the director of operation and security of scenic spot gave training on fire safety Professor Wan Wen of the college personally teaches the explanation of customer service skills, how to enhance service awareness and how to organize service terms.



The policy of "talents from colleges and universities entering the scenic spot" combines the personal growth of college students and the development of scenic spot demand through visual, audible, participatory and communicable experiential explanation and demonstration. It improves the satisfaction and comfort of the tourists and creates a good tourism environment, and also improves the popularity and reputation of the tourism brand of Guifeng mountain scenic spot, and makes the scenic spot take the place We have achieved both economic and social benefits.


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