On December 26, the most influential online event of the year in Hubei hosted by Sina Hubei and Weibo Hubei was held in Wuhan. Macheng Guifeng mountain scenic spot was invited to participate in this activity and won the top ten creative marketing case awards of Hubei Weibo scenic spot in 2019.

This year's Sina online grand ceremony is themed with "urban highlights and waves", which is a comprehensive, multi field and multi angle year-end inventory of 2019. The topic of Weibo in Guifeng mountain scenic spot of Macheng -- charming Guifeng Mountain -- has aroused hot discussion on the Internet as soon as it goes online, and it has been the third hot topic on Weibo, with a total reading of 10.406 million and live viewing of 1.33 million, which has aroused heated discussion among netizens. After early nomination, voting and professional review in the industry, Macheng Guifeng mountain scenic spot, the charming Guifeng mountain, won the top ten creative marketing case awards of Hubei microblog scenic spot in 2019.

Since the handover and operation of Guifeng mountain scenic spot by the provincial communications and investment group, it has continuously innovated the marketing interaction mode, taking Rhododendron as the overall promotion core of the scenic spot, highlighting the unique characteristics of the Rhododendron in Guifeng mountain through strategic release, media reports, creative posters, offline live broadcast and other forms, combined with sina communication resources such as super fan communication, micro blog startup, micro blog hot search, focus map, etc., so as to further It enhances the influence and popularity of Guifeng mountain scenic area.

Yan Zhenhua, Secretary of the Party committee and chairman of the board of directors of Hubei Communications Investment Dabie Mountain company, said that in the future, Guifeng mountain scenic spot will continue to strengthen the quality of tourism services, innovate the format of tourism products, constantly improve the quality of tourism, continue to use the advantages of the network platform to display its charm, combine its unique historical and cultural connotation, create a more vivid and shiny scenic card, and combine the special features of the scenic spot Color and highlights to the extreme.