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China Tourism general evaluation list is a well-established industry brand activity jointly organized by China's first media Tourism Alliance (cumta) and various tourism authorities. China's first media Tourism Alliance (cumta), including Chutian City daily, Beijing News, Qianjiang Evening News, Yangtze Evening News, Jiangnan City daily and more than 20 mainstream media in China. The alliance has exerted the influence of mainstream media, formed the whole network coverage, full media presentation and full effect communication in the era of all media. It has meticulously built the "Oscar" - China's tourism general evaluation list, and has become the most authoritative and influential tourism brand evaluation system in China. The 2019 China Tourism general evaluation list Hubei list and cultural tourism integration Summit Forum are hosted by Chutian Metropolis Daily. Since the launch of the event in October, more than 100 units and individuals' application materials have been received. After being approved by experts of the evaluation committee, 20 categories and 67 awards have been finally born.
At the event site, guests from Hubei Daily Media Group, Tourism Research Institute of Zhongnan University of economics and law, Rural Tourism Association of Hubei Province and other units, principals of famous scenic spots, travel agencies, high star hotels and other units in Hubei Province, as well as a number of annual figures and tourism talents, a total of more than 150 guests attended the award ceremony.
Since the operation of Macheng Guifeng mountain scenic spot by Hubei Communications Investment Corporation, we have adhered to the development concept of hardware improvement and software improvement, actively promoted the establishment of national 5A scenic spot, continuously developed new scenic spots, injected new cultural elements, strengthened new brand measures, and comprehensively promoted the development of scenic spot characteristics and connotation. In 2019, with the opportunity of celebrating the 70th anniversary of the founding of new China and the theme of "beautifying Guifeng mountain and offering gifts for 70 years", a series of activities for the benefit of the people were successfully held in the scenic area, such as "enjoying the mountain" concert, "beautiful Guifeng mountain" beautiful cheongsam show, "image Guifeng mountain" scenery photography exhibition, "dynamic Guifeng mountain" climbing challenge, "star Guifeng mountain" outdoor camping, etc From vision to hearing, from feeling to experience, big tourists can feel different Guifeng mountain in all directions. At the same time, it actively connected with the Propaganda Department of Macheng municipal Party committee and other units and media, invited Xinhua News Agency reporters to broadcast the azalea sea live for the first time, winning praise from tens of millions of netizens; held the "shake the turtle peak mountain together" shake the sound contest, making the azalea sea in the turtle peak mountain rank in the top ten of "shake the sound hot search list". In particular, on the day of May Day this year, cuckoo sea in Guifeng mountain scenic spot was on CCTV news broadcast three times a day, which set a historical record that cuckoo sea in Guifeng mountain scenic spot has been on CCTV news broadcast for nine consecutive years. (text: Yin Jie, she Cheng, picture: Hu Yiming)



