On March 26th, the first cultural and tourism recommendation officer selection competition in Guifeng Mountain Scenic Area came to a successful conclusion. In the early stage, after online recruitment, qualification review, e-commerce live training and other stages, 10 out of 66 contestants stood out from the preliminary competition and advanced to the finals. At the finals, after intense competition including personal VCR self introduction, on-site simulation live broadcast, and short video production display, 7 judges from all walks of life commented on the performance of the contestants one by one and gave them on-site scores. Finally, based on the scores of the contestants, the evaluation of the organizers, and the personal wishes of the contestants, Hu Yigang, a million fan internet celebrity anchor from Macheng, Wang Xin, a live streaming expert from Hubei Jiaotou Edong Operation Company and Lian Jiaotou Company, and Li Shuai, a versatile tour guide from Guifengshan Scenic Area, were hired as the first cultural and tourism recommender of Guifengshan Scenic Area and signed a contract with the organizers.

The purpose of this event is to further promote and showcase the brand image of the "New Guifeng Mountain is Fun All Seasons" scenic area through the selection and competition of cultural and tourism recommenders, improve the operation and publicity quality of the multimedia platform of the scenic area, attract more attention and support from all sectors of society to the construction and development of the Guifeng Mountain scenic area, and promote the expansion and upgrading of cultural and tourism consumption. The organizer of the event is Hubei Jiaotou Dabie Mountain Company and its related subsidiaries. The Propaganda Department, Culture and Tourism Bureau, Commerce Bureau, Guifengshan Scenic Area Management Office, Macheng E-commerce Association, and Macheng Internet celebrity live streaming e-commerce base jointly organized and provided strong support for the event.

Before the official competition, Lu Jiaguo, Deputy Minister of Party Building Work of Hubei Jiaotou Group, Luo Jun, Member of the Standing Committee and Minister of Propaganda of Macheng City, and Jiang Guoquan, Member of the Party Committee and Deputy General Manager of Hubei Jiaotou Dabie Mountain Company, delivered speeches. Leaders including Lu Yingjin, Deputy Secretary of the Party Committee and General Manager of Hubei Jiaotou Dabie Mountain Company, Zhang Xing, Deputy Mayor of Macheng City, Bao Yanshan, Secretary of the Party Committee of the Guifengshan Scenic Area Management Office, and Hu Ninghan, Deputy Director of China Communications Radio FM94.8, observed the event. More than 200 people, including employees from the Dabie Mountain Company, research and practical training students, as well as tourists and local villagers, watched the competition on site. The game was broadcast live through the official Tiktok platform.

It is reported that the four employed cultural and tourism recommenders will participate in important publicity and promotion activities of the scenic spot during the one-year employment period, live broadcast in the peak flower season, the May Day holiday, the National Day holiday and other holidays, and regularly publish and produce short videos in the official Tiktok platform and other online media. The sponsor will provide some creative funds and work support.Next, the DabieMountain Company will take this event as an opportunity to promote the creation ofa 5A scenic spot, focusing on the upcoming peak season of flower appreciation.Using flowers as a medium and festival drainage, the company will collaborate withcultural and tourism recommenders to create a four-season tour strategy for GuifengMountain, continuously output high-quality content that goes out of the circle, deeplyexplore the "flower appreciation economy", continuously expand the dimensions andbreadth of flower season tourism products, and further enhance the visibility andrevenue qenerating ability of the scenic spot.