From March 18th to 22nd, the Guifeng Mountain Scenic Area and Guifeng Inn held a unique training event - Macheng City E-commerce Live Special Training. This training aims to promote the integration and development of agriculture, culture, tourism, and e-commerce for the first time. Through live streaming e-commerce talent skills training, we strive to cultivate a group of comprehensive live streaming talents who combine cultural and tourism recommendations with e-commerce marketing, and discover more leaders in the development of rural e-commerce.

It is reported that this e-commerce live streaming training class is jointly organized by the Macheng City Bureau of Commerce and Hubei Jiaotou Dabie Mountain Investment and Development Co., Ltd. At the opening ceremony on March 18th, Yang Yunfei, a member of the Party Group of Macheng City Bureau of Commerce, Jiang Guoquan, a member of the Party Committee and Deputy General Manager of Hubei Jiaotou Dabie Mountain Investment and Development Co., Ltd., and Chen Ruitao, the person in charge of Macheng City E-commerce Development Center, attended the event. Yang Yunfei expressed in his speech that he hopes the trainees will cherish the opportunity of this training, consciously play the leading role of e-commerce entrepreneurs, and contribute to the development of agriculture, culture, and tourism in Macheng City.

To ensure a solid first step in the exploration of promoting the integration of agriculture, culture, and tourism through e-commerce, this training adopts a closed management approach, with innovative teaching content. On the basis of emphasizing the teaching of basic skills in e-commerce live streaming, new learning content such as cultural and tourism literacy courses are added. It is worth mentioning that this training also places great emphasis on practical exercises for the integration of agriculture, culture, and tourism. During the training period, the teacher led the students to enter the Dujuan Expo Park to listen to explanations and write short video texts. They climbed to the top of Guifeng Mountain to capture beautiful scenery and improved their shooting skills. They also entered the International Sports Turtle Valley to showcase the unique charm of "New Guifeng Mountain, Fun All Seasons" through short videos. The trainees created based on their field experience and demonstrated their learning achievements with creation, which was very fruitful. In just 5 days, 66 Tiktok Xiaobai gradually became the recommenders of cultural tourism in Macheng.

At present, all students have been invited to participate in the ongoing Guifeng Mountain Scenic Area Cultural and Tourism Recommendation Officer Competition, and will actively participate in a series of activities such as promoting cultural and creative products and agricultural specialty products. They are using new models such as short videos and live streaming to recommend the beautiful scenery and delicious food of Macheng, driving cultural and tourism consumption and local specialty sales, and opening up a new path for the integrated development of agriculture, culture, tourism, and e-commerce.