The beginning is about the overall situation, and the beginning determines the entire process. Since the beginning of the new year, Dabie Mountain Company has focused on its central work, promoting the spirit of "innovation", the spirit of "innovation", and the style of "work". It has made every effort to implement and unite to promote, and has been working hard to plan the start of the year. It has implemented the economic task indicators for 2024, and has put in full effort to fight for a "good start". With the vivid practice of the first quarter of the year, it has helped the company achieve a "wonderful year".

01 Write articles on "Ice and Snow"

Steadily improving the ability of scenic spots to generate revenue and increase profits

We will cooperate with Hubei Haoda Tourism Investment Co., Ltd. to develop a ski resort business, activate the winter "ice and snow economy" of Guifeng Mountain, and build a new model of "full-time tourism" and "ice and snow micro vacation" that integrates six aspects: food, accommodation, transportation, entertainment, tourism, and shopping. This will promote the release of "hot effects" from "cold resources". During the Spring Festival, the Guifeng Mountain scenic area will operate normally, and a special team will be established to carry out the "Welcoming the New Year and Hanging Lanterns" Spring Festival atmosphere creation activity, Welcoming the Chinese New Year with a brand new attitude, the 8-day long holiday at Guifengshan Scenic Area has received a total of 5300 tourists, an increase of 5.79 times compared to last year, which is 12.96 times the year-on-year growth rate of A-level scenic areas in the province in 2023 (44.68%). As of February 19th, Dabie Mountain Company has achieved a cumulative revenue of 615500 yuan, a year-on-year increase of 2.52 times.

02 Optimizing brand building

Trnsforming brand effect into economic benefits

Focusing on the annual goal of creating a "PPMM" new track for cultural and tourism development, we focused on innovation and cohesion, launched the investment negotiation work for the ten annual activities of Guifeng Mountain Scenic Area, paid close attention to promoting the filing of the implementation plan of the agreement, prepared the first Tiktok cultural and tourism recommendation officer selection contest and tourism product press conference, selected excellent cultural and tourism recommendation officers, trained the brand publicity team, and assisted in the sales and promotion of tourism products. During the Spring Festival, through optimizing the ticket structure of the scenic spot products, the Guifeng Mountain Scenic Spot seamlessly connected online and offline, actively carried out marketing publicity by using the official website, Tiktok, WeChat and other platforms, attracting hundreds of online celebrities to clock in. The seven Tiktok live broadcasts reached more than 6000 online viewers, produced eight Tiktok videos, and successively appeared in mainstream media such as Hubei Daily and Today's Headlines. "The Integration of Travel and Communication Draws" Poetry and Distance " - Hubei Communications Investment Dabie Mountain Company played the new blue ocean of the integration of tourism and tortoise peak mountain. The article was published in the special issue of Hubei Pictorial at the two sessions. On the third day of the New Year, it participated in the blessing giving activities of Hubei cultural tourism in the the Year of the Loong, and issued 5000 people's coupons for tortoise peak mountain scenic spot tickets to tourists nationwide, further expanding the company's external influence.

03 Detailed work measures

Promote the orderly completion of various tasks

Maintaining construction is the decisive battle, starting with a firm determination to sprint, focusing on the theme of high-quality development, racing against time and taking the initiative. On the first day of work after the holiday, a special meeting was held to deploy the production and operation of the first quarter and the pre peak season work for flowering tourism. It was required that all subsidiaries and departments should improve their positions, lock in goals, and strengthen their responsibilities. They should focus on the project plan list that has been determined this year, continue to follow up on the progress of docking projects, effectively reduce risks and eliminate external debts. Each subsidiary should closely monitor the annual target tasks, refine the implementation and decomposition plan for the first quarter's "red start", Establish a ledger and itemized list around work goals and timelines, ensuring that tasks are clearly assigned to individuals and completing "red start" tasks according to target milestones. We should take the upcoming peak season of flower appreciation as a starting point, use flowers as a medium, attract fans through festivals, and make every effort to generate revenue and increase efficiency. We should further refine and improve the work plan and emergency plan during the peak season of flower appreciation, and use the "Ten Activities" of Guifeng Mountain Scenic Area throughout the year 2024 as a carrier to organize a series of activities that reflect local cultural characteristics, such as folk customs, cuisine, competitions, experiences, leisure, etc., continuously expanding the dimensions of flower season tourism products, Deeply explore the "flower appreciation economy", push forward and implement various tasks, and pull the strings with a "grabbing" state to ensure that all economic indicators are "steadily opening up" in the first quarter.