This year's May Day holiday is the first 5-day long holiday after the smooth transition of epidemic prevention and control. The demand for tourist travel is concentrated, and the flow of people, logistics, and vehicles has significantly increased. During the May Day holiday, the Guifeng Mountain Scenic Area was bustling with tourists and was exceptionally popular.

In order to create a safe, peaceful, and orderly tourism environment for tourists, before the festival, Guifengshan Scenic Area held a 2023 peak season response work meeting to arrange and deploy reception and support services, ensuring social stability and happy and safe tourists during the May Day and peak season.

Careful deployment and advanced planning

The scenic area has organized several special meetings on flower appreciation during the peak season, and based on the nature of the work, division of responsibilities, and work areas of the scenic area, 10 major work areas have been divided, including the South Gate, the Highway Hotel to the North Gate, the Yunfeng Stone Path Transfer Center to the Cableway, the Cableway, the core scenic spot on the mountain, the business service point (stall), and the Guifeng Inn. The person in charge of the work area and specific job responsibilities have been clearly defined. Prepare behavioral norms for positions such as ticket sales, ticket checking, and consulting in advance, implement standardized and smiling services, and effectively improve service standards and levels.

Open POS, WeChat, Alipay and other payment methods and online ticket purchasing channels to facilitate tourists to purchase tickets. Standardize the operation and investment management of scenic service points, and provide shopping convenience for tourists. All main roads and parking lots within the scenic area have been painted black or ecologically paved, effectively expanding parking capacity and the image of the scenic area. Collaborate with the Macheng City Bureau of Culture and Tourism, the Municipal Emergency Management Bureau, and other units to carry out flower appreciation period operation drills. Through the drills, effectively identify and fill in deficiencies, predict loopholes and existing risks in operation in advance, and lay the foundation for the smooth and successful completion of the flower appreciation period.

Joint efforts for joint management and operation

Since the peak season of flower appreciation began on April 20th this year, the Guifengshan Scenic Area has implemented a full staff rest period. During the May Day holiday, all cadres and employees, except for those on duty, will be stationed in the scenic area day and night to enrich the frontline. Members of the leadership team in the scenic area, each responsible for one area, all deeply involved in the frontline and commanding from the front. The main leaders conduct mobile inspections, with responsible leaders responsible for zoning and film packaging. They provide comprehensive and full-time supervision in the scenic area, and coordinate on-site to solve various unexpected problems. The employees of the company's headquarters are distributed throughout the main control points of the scenic area, directly serving as scenic area attendants, interpreters, and coordinators to participate in on-site services. In order to control the peak tourist flow in the scenic area, the scenic area has strengthened vehicle guidance, safety inspections, and the allocation of consulting service personnel, ensuring the order and safety of the scenic area, and maximizing tourist satisfaction.

Event promotion with numerous highlights

In order to attract tourists, the scenic spot adopts the marketing mode of "all media, large region, multi-channel, and external force". The media advertising forms have covered outdoor large screens, bus bodies, elevator advertising screens, high-speed service areas, WeChat friends circle, the Internet, microblog, WeChat, Tiktok direct broadcast, Toutiao and other platforms.

It is particularly worth mentioning that on the first day of this year's May Day holiday, around 19:29 on April 29th, the CCTV 1 evening news broadcast "Beautiful China" program took approximately 10 seconds to promote and report on the 100000 acre rhododendron sea in the Guifeng Mountain scenic area; At around 10:00 am on April 30th, in the CCTV news live broadcast room of CCTV-13, the May Day special program "Creating a Better Life through Labor" titled "Ancient Azaleas Blossoming on the Dabie Mountains in Colorful Clothes" took about 50 seconds to promote and report on the grand scene of the Azalea Sea in the Guifeng Mountain Scenic Area; On the morning of May 3rd at 10 o'clock, CCTV news "Celebrating May Day | A Good Place for Holidays" broadcasted the 100000 acre azaleas blooming in Guifeng Mountain, Macheng.

At around 18:34 on April 30th, Hubei TV's "Hubei News" titled "Going to a Rhododendron 'Red Beauty' Event at Guifeng Mountain" took about 5 minutes to promote and report on the development and transformation of Guifeng Mountain from "one season tour" to "four season tour".

During this period, special pages such as People's Daily, China Tourism Daily, and Hubei Daily promoted and reported on Guifeng Mountain. Media outlets such as Guangming Daily, Learning Power, Changjiang Cloud, Jingchu Network (Hubei Daily Network), and Today Headlines also promoted and reported on the blooming azaleas on Guifeng Mountain, further creating a good public opinion atmosphere and comprehensively enhancing the visibility and reputation of the Guifeng Mountain scenic area.

At the same time, the scenic area has established a cooperation between enterprises and schools with Hubei Vocational College of Arts. Guifeng Mountain Scenic Area invites students from the Conservatory of Music to conduct cultural performances in the scenic area, allowing tourists from all over the country to enjoy an audio-visual feast amidst the layered sea of azaleas; Join forces with the Macheng East Road Flower Drum Opera Inheritance and Protection Center to perform Macheng's characteristic intangible cultural heritage programs at different times every day in the scenic area, presenting exciting and unparalleled cultural performances to tourists and friends, and adding glory to the creation of Guifeng Mountain 5A.

Work together to fully guarantee

The Guifeng Mountain Scenic Area will release the 2023 scenic spot ticket policy, operation route announcement and flowering time forecast through the official website, official account, microblog and various cooperative media, so that tourists can be prepared before traveling; Actively guide tourists to purchase tickets online (on the official website of the scenic area and major OTA platforms), standardize the entry and exit channels for tourists, and implement separate entry and exit channels.

Strengthen the management of tourist order, optimize the setting of tourist routes, and adopt a phased and interval approach to arrange tourists to enter the park; Comprehensively strengthen the hiking trails, increase the safety inspection and inspection of special equipment, operating projects, accommodation facilities, public places, and food hygiene in the scenic area. Complete the installation and debugging of video monitoring and broadcasting systems in the scenic area, ensuring timely attention to the dynamics of dangerous areas. Establish a forest fire brigade, increase forest fire safety signs, and strictly control fire hazards. Arrange employees to participate in emergency rescue training organized by the Municipal Health Bureau and the Red Cross Society. To avoid accidents, free personal accident insurance and renewal of passenger ropeway liability insurance are provided to every ticketed tourist. Six temporary emergency rescue points will be established at Dujuan Mountain Villa, Shoutai, Dujuan Square, Cableway Up and Down Station, and North Gate. More than 10 service consultation desks will be set up at the North South Tourist Center, North Gate Square, Cableway Up and Down Station, Huahai Intersection, Dujuan Square, Shoutai, and other places to provide consultation and guidance services for tourists. Increase scenic area service and leisure facilities, provide hot water, tables, chairs, and benches; Increase the frequency of broadcasting prompts in scenic areas, and timely report relevant information such as passenger flow and civilized tourism; Carry out emergency rescue and disposal, and allocate a certain number of ambulances and medical personnel in the scenic area; Increase the safety inspection efforts of safety officers, promptly provide services to tourists who find uncomfortable, and handle various unexpected situations as soon as possible. Add diversion signage along the scenic area, and use the scenic area's broadcast to continuously broadcast civilized tourism and safety tips. More than 100 transfer vehicles have been arranged within the scenic area, and over 600 volunteers have been organized to provide timely transfer, consultation and guidance services for tourists. Based on previous years of work experience, the company has added and purchased sufficient daily food, emergency medicine, commonly used items and other seasonal response materials to ensure worry free logistics support work. The scenic area organizes dedicated personnel to provide various convenient services 24/7. During the holiday period, more than 50000 tourist guides have been distributed to the scenic area, providing more than 8500 telephone inquiries for tourists, helping them find people and things more than 1200 times, and providing emergency assistance to more than 60 tourists. We have received more than 350 thank you calls and 160 thank you messages from tourists, as well as 3 banners and over 60 thank you letters from tourists.

Government enterprise linkage, working together to ensure smooth operation

The Guifengshan Scenic Area is a leading tourist industry in Macheng City and a leading player in the cultural and tourism sector of the Communications Investment Group. As in previous years, the peak season of flower appreciation and the response to the May Day holiday in Guifeng Mountain Scenic Area have received warm care and strong support from the Macheng Municipal Party Committee and Government, as well as Hubei Communications Investment Dabie Mountain Company.

The main leaders, responsible leaders, and relevant functional departments of the Macheng Municipal Party Committee and Government have made every effort to assist in abandoning holiday breaks and guiding traffic and maintaining order at various scenic spots, key nodes, and major intersections in the scenic area. The scenic area adheres to the working mechanism of "one day one dispatch, one day one study and judgment", strengthens traffic guidance, strengthens hidden danger investigation, adheres to strict flow restrictions, implements total quantity control, optimizes flower appreciation services, ensures smooth traffic, safe operation, and standardized order during the peak season of flower appreciation, and improves tourist satisfaction.

Hubei Communications Investment Dabie Mountain Company has organized multiple special meetings to analyze, study, and arrange for the deployment of response work during the 2023 peak season of flower appreciation. Develop and introduce the "2023 Guifeng Mountain Scenic Area Work Plan for Dabie Mountain Company to Welcome the Peak Flower Appreciation Season" and the "2023 Dabie Mountain Company Special Safety Emergency Plan for the Flower Appreciation Period", establish a flower appreciation period operation management leadership group led by the company's main leaders and members of the management team, and comprehensively lead the flower appreciation period operation work. It is with the dual support of the local government and higher-level units that all employees of Guifeng Mountain Scenic Area have worked hard, worked tirelessly, adhered to their positions, and provided enthusiastic services, successfully completing the tourist reception work for the May Day holiday in Guifeng Mountain Scenic Area.

During the entire short and long vacation period, the tourism reception in Guifeng Mountain Scenic Area was standardized and orderly, with effective tourism safety guarantees. There were no major tourism complaints or major tourism safety accidents in the scenic area. A new breakthrough was achieved in improving construction management level and strengthening service awareness, jointly creating a good holiday tourism environment.