On June 28th, in the preliminary round of the 2025 "My Favorite Hubei Brand" TV competition jointly organized by the Intellectual Property Office of Hubei Province, the Development and Reform Commission of Hubei Province, and Hubei Radio and Television Station, the Guifeng Mountain Scenic Area of Hubei Communications Investment Group, with its cultural and creative image spokespersons "Dujuan Mei" and "Shigui Zi", made a dazzling appearance as the "Pearl of Eastern Hubei". Through vivid performances, It showcased the unique charm and brand strength of Guifeng Mountain to the entire audience and successfully advanced to the top 20 of the finals, becoming the focus of attention on the scene.
During the interview session, Guifeng Mountain Scenic Area vividly demonstrated the innovative transformation of its brand under the theme of "From 'April' to 'Four Seasons' Songs". In spring, enjoy the rhododendrons; in summer, escape the scorching heat; in autumn, engage in adventures; and in winter, relish the ice and snow. This showcases the year-round year-round recreational experience of the scenic area. In addition, through the integration of transportation and tourism and smart upgrades, the scenic area has driven the annual number of tourists in Macheng to exceed 16 million, and the average annual income of villagers has reached 200,000 yuan, making it a model of rural revitalization. Standing at the new starting point of 5A, Guifeng Mountain has put forward the vision of "building a world-class cultural and tourism benchmark", and is joining hands with the Dabie Mountain Tourism Corridor to step onto the international stage.
In the future, the scenic area will continue to adhere to the principle of "highlighting the brand, demonstrating strength and promoting growth", and present more wonderful cultural and tourism stories in the finals. Let's look forward to Guifeng Mountain achieving even greater success in the final. We also welcome every tourist to visit this magical landscape and experience the beauty of the four seasons!
